NEW YORK - In the annual Big Game of advertising - the Super Bowl - marketing powerhouse Anheuser-Busch Cos. is the force to be reckoned with, and this year is no different. The brewer will once again be the largest advertiser during the Feb. 4 matchup between the Indianapolis Colts and the Chicago Bears with a combined five minutes of ad time for its Budweiser and Bud Light brands.
In addition to its usual stable of Clydesdale horses, the company will also enlist help this year from racing star Dale Earnhardt Jr., some beer-thieving crabs and a scary hitchhiker.
The Super Bowl represents an enormous commitment for Budweiser. Bob Lachky, chief creative officer of …
No comments:
Post a Comment